I mst admit to being a little disconcerted at present. Google has tweaked their algorithm that Page Rank is calculated on which has had a flow on effect of seeing page ranks drop all over the internet. Now for those that are saying “page what?”, it is a measure of a web sites popularity and the higher the ranking, the more generally they can charge advertisers for advertising space. Its caused a big panic amoung some areas of the internet who are seeing the potential for big earnings drop.
But before you go and start to panic I have been reading Problogger’s summary of the page rank reranking, Darren Rowse who is a full time professional blogger hasn’t shown any panic and indeed has remained annoying optimistic. Interestingly enough neither Darren nor other industry sources such as Techcrunch can say how the page rank is determined other than well educated speculation, only that Google Declares Jihad On Blog Link Farms
Here in the land of me, i am still waiting to digest what the effect is on my own earnings. Its likely that the value of my text links has decreased by some extent as has my ability to compete for a lot of the better paid sponsored post offers and it may hit my bottom line. Or it might mean i have to work harder. I hope not.
There is one thing that has disappointed me with the whole algorithm changes and that is the fact that Google seem to have ignored new blogs including my photoblog which has been kicking around for six months or more and still lacks a page rank.
For those wondering what to do in a post page rank drop internet when it comes to monetization, Blog Herald has How to Monetize Without Google PR to help out.