There is nothing worse than going into a situation blind and the unexpected or the unknown smacks you fair in the place. Its not a pleasant situation and reminds me of the couple of times that I have been foolish enough to blind date.

The same goes with business, you should never go in blind whether it’s a new business or old and instead you should make sure that you do the market research, you know what is required and what is going to happen. And then your business will go better than those dates of mine!